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Meet Our Members

Kurt Arvold - Crystal Cleaners Inc.

Leslie Elkins - Kramer, Elkins & Watt LLC

Taylor Bowker - Mindful Insurance Agency

Crystal Cleaners has been Southern Wisconsin's number 1 recommended commercial and residential cleaner since 1995. Crystal Cleaner’s is committed to providing all of their clients with safe and environmentally responsible cleaning solutions, which is why they use “Green” approved chemicals. They also specialize in floor care, office clean

Crystal Cleaners has been Southern Wisconsin's number 1 recommended commercial and residential cleaner since 1995. Crystal Cleaner’s is committed to providing all of their clients with safe and environmentally responsible cleaning solutions, which is why they use “Green” approved chemicals. They also specialize in floor care, office cleaning and post-construction clean up. 

(608)209-2983

crystalcleanersinc@gmail.com www.crystalcleanersinc.com

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Taylor Bowker - Mindful Insurance Agency

Leslie Elkins - Kramer, Elkins & Watt LLC

Taylor Bowker - Mindful Insurance Agency

Taylor has been in the insurance industry for over 13 years and is the owner and broker of Mindful Insurance Agency, located in Madison, Wisconsin. Mindful Insurance Agency specializes in helping both individuals and businesses obtain health, dental and vision insurance. As a brokerage, Mindful Insurance works with all of the carriers in 

Taylor has been in the insurance industry for over 13 years and is the owner and broker of Mindful Insurance Agency, located in Madison, Wisconsin. Mindful Insurance Agency specializes in helping both individuals and businesses obtain health, dental and vision insurance. As a brokerage, Mindful Insurance works with all of the carriers in the state of Wisconsin. Taylor is the most passionate about educating her clients on their insurance and saving them money along the way. 

(608)338-6445

taylor@mindfulinsuranceagency.com 

www.mindfulinsuranceagency.com 

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Leslie Elkins - Kramer, Elkins & Watt LLC

Leslie Elkins - Kramer, Elkins & Watt LLC

Leslie Elkins - Kramer, Elkins & Watt LLC

Leslie is a business attorney who formed Kramer, Elkins & Watt, LLC nearly ten years ago with two partners. The firm primarily represents businesses and landlords in business, employment, and real estate matters. Leslie listens carefully to the goals of each of her business clients to find smart solutions to each business’ unique problems

Leslie is a business attorney who formed Kramer, Elkins & Watt, LLC nearly ten years ago with two partners. The firm primarily represents businesses and landlords in business, employment, and real estate matters. Leslie listens carefully to the goals of each of her business clients to find smart solutions to each business’ unique problems. Leslie advises businesses from start up to break up, drafting and revising contracts, negotiating purchases and sales, counseling on employment matters and drafting necessary documents, assisting with real estate matters, and representing businesses before various state and federal agencies as well as in court. Leslie enjoys working with her business clients to provide the opportunity to simplify and protect a client’s business allowing the business to run smoothly. Recently, Leslie has become more involved with the firm’s landlord practice and is in court almost weekly representing landlords.   

(608)709-7115

info@kewlaw.com

https://kewlaw.com/

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Polly Fleming - C4 Insurance

Keith Gilmore - Keith Gilmore Online

Leslie Elkins - Kramer, Elkins & Watt LLC

Polly joined the C4 Insurance team in May of 2020 as the Client Engagement Manager. She takes care of your questions, policy changes, payments, and other administrative duties. She also leads and organizes marketing efforts for C4 Insurance. She believes in the power of human connection, honesty, and integrity, and she’s thrilled to be wo

Polly joined the C4 Insurance team in May of 2020 as the Client Engagement Manager. She takes care of your questions, policy changes, payments, and other administrative duties. She also leads and organizes marketing efforts for C4 Insurance. She believes in the power of human connection, honesty, and integrity, and she’s thrilled to be working with C4 Insurance to continue to build a strong and successful business that’s built on solid values. She is a licensed insurance agent in Wisconsin

(608)824-7267

polly@c4ins.com

https://c4ins.com/

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Keith Gilmore - Keith Gilmore Online

Keith Gilmore - Keith Gilmore Online

Keith Gilmore - Keith Gilmore Online

Keith helps service businesses in crowded markets quickly become their buyer's trusted voice.

You've probably not seen him in your feed, but since 2008, he's mostly been behind the scenes, helping his clients grow their 6- to 8-figure businesses using content marketing strategies  that are proven to cut through the noise, and turn skeptica

Keith helps service businesses in crowded markets quickly become their buyer's trusted voice.

You've probably not seen him in your feed, but since 2008, he's mostly been behind the scenes, helping his clients grow their 6- to 8-figure businesses using content marketing strategies  that are proven to cut through the noise, and turn skeptical prospects into confident buyers (without gimmicks, pressure, or endlessly chasing the latest trend.

His entire approach is built on a time tested marketing framework that’s been proven all over the world to quickly earn trust and cut sales cycles in half, by giving the customer exactly what they need to feel confident, even way before the first appointment.

(608) 239-6868

keith@keithgilmoreonline.com
Website: https://keithgilmoreonline.com/
LinkedIn: https://www.linkedin.com/in/kgonline

Facebook: http://fb.com/keithcgilmore

Rachel Hanson - Rachel Lynn Salon

Keith Gilmore - Keith Gilmore Online

Keith Gilmore - Keith Gilmore Online

With 24 years behind the chair, Rachel specializes in creating hairstyles and colors for both women and men. Known for combining experience with creativity, Rachel brings a down to earth approach and passion for helping each guest look and feel their best.

(608) 239-9229

rachel@rachellynnsalon.com

Instagram: https://www.instagram.com/rachellynnsalon/

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

Jennifer Hornbaker is owner and physical therapist at Peak Endurance Physical Therapy. At Peak Endurance, the mission is to become unneeded. We guide clients to develop their movement knowledge so they can self-manage their activity for lifelong wellness. Jennifer's favorite part of being a physical therapist is helping people break down 

Jennifer Hornbaker is owner and physical therapist at Peak Endurance Physical Therapy. At Peak Endurance, the mission is to become unneeded. We guide clients to develop their movement knowledge so they can self-manage their activity for lifelong wellness. Jennifer's favorite part of being a physical therapist is helping people break down a seemingly insurmountable goal into achievable pieces that form the path to realizing that goal. Prior to becoming a physical therapist, Jennifer taught English as a foreign language to college-bound and university students in Kansas, Tokyo, and Madison and, before that, worked as a freelance writer for lifestyle, business, and wellness magazines.  Outside of PT, Jennifer enjoys soaking up the outdoors on a bike or a trail, working crosswords over coffee, and honing her subpar rec volleyball skills.

(608) 218-4215

jennifer@peakendurancept.com

http://www.peakendurancept.com/

LinkedIn: https://www.linkedin.com/in/jennifer-hornbaker-7701791a/ 

Thomas Jennings - Stark Company Realtors

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

Thomas is a REALTOR® with Stark, serving the Greater Madison area. He brings a pragmatic, data-driven, and personalized approach to every client relationship. Known for his clear communication and emphasis on education, Thomas ensures his clients feel informed and confident throughout the entire buying or selling process.

Originally from t

Thomas is a REALTOR® with Stark, serving the Greater Madison area. He brings a pragmatic, data-driven, and personalized approach to every client relationship. Known for his clear communication and emphasis on education, Thomas ensures his clients feel informed and confident throughout the entire buying or selling process.

Originally from the UK, Thomas holds degrees in business and economics, as well as an MBA. He now calls the Dudgeon-Monroe neighborhood home, where he lives with his wife, baby, and their Frenchie. When he's not working, you’ll find Thomas tackling house projects (@thisoldwiscohouse), traveling, or seeking out the best food spots Madison has to offer.

His goals as a real estate agent? To take the stress out of buying and selling, so you can focus on the exciting parts.

Website: https://tjennings.starkhomes.com/

Instagram: https://www.instagram.com/thomas_madison_realtor/

(605)251-5085

tjennings@starkhomes.com

Keith Jensen - Summit Credit Union

Jennifer Hornbaker - Peak Endurance Performance & Physical Therapy

James Kademan - Call On Call Extraordinary Answering Service

A lifelong Madison resident, Keith is a mortgage loan officer at Summit Credit Union in Fitchburg for the past 24 years. He has helped members get into their first homes, buy their forever home and helped finance the construction of their dream home. Summit Credit Union is the number one mortgage lender in the State of Wisconsin and Keith

A lifelong Madison resident, Keith is a mortgage loan officer at Summit Credit Union in Fitchburg for the past 24 years. He has helped members get into their first homes, buy their forever home and helped finance the construction of their dream home. Summit Credit Union is the number one mortgage lender in the State of Wisconsin and Keith is proud to work for a credit union that believes in honesty, integrity and transparency to all our members.

608-243-5000 ext 4005

keith.jensen@summitcreditunion.com

https://www.summitcreditunion.com/

James Kademan - Call On Call Extraordinary Answering Service

James Kademan - Call On Call Extraordinary Answering Service

James Kademan - Call On Call Extraordinary Answering Service

The phone call answer guy that helps grow businesses and brings more freedom to entrepreneurs, simply by taking care of their phone calls.  James is called the King of the Ring at Calls On Call Extraordinary Answering Service.  Through the phenomenal team at Calls On Call, growing companies like yours are able to route their calls to a ki

The phone call answer guy that helps grow businesses and brings more freedom to entrepreneurs, simply by taking care of their phone calls.  James is called the King of the Ring at Calls On Call Extraordinary Answering Service.  Through the phenomenal team at Calls On Call, growing companies like yours are able to route their calls to a kind, helpful, professional receptionist that can work with your software and calendar to make sure your callers get the help they need and your calendar gets filled with the clients you want.  Of course, the Calls On Call agents also take care of email, texting and a slew of other administrative tasks you may have as well.  This call answering service is completely customizable, making sure you get the help you need, the freedom you want and the service your clients crave.

Also catch James at his podcast, Authentic Business Adventures.

(608) 210-3110

James@callsoncall.com

https://callsoncall.com/

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Shari Lang - Shari Lang Design and Talk Graphics, LLC

James Kademan - Call On Call Extraordinary Answering Service

Shari Lang - Shari Lang Design and Talk Graphics, LLC

Shari Lang is the creative force behind Shari Lang Design and Talk Graphic, LLC, where she blends her passion for bold, impactful design with a knack for storytelling. With expertise in branding, graphic design, and merchandise creation, Shari brings unique ideas to life, helping businesses and individuals connect with their audiences. In

Shari Lang is the creative force behind Shari Lang Design and Talk Graphic, LLC, where she blends her passion for bold, impactful design with a knack for storytelling. With expertise in branding, graphic design, and merchandise creation, Shari brings unique ideas to life, helping businesses and individuals connect with their audiences. Inspired by color, nature, and life's experiences, her work challenges traditional narratives and celebrates authenticity.

(608) 239-9064

sharilangdesign@gmail.com

https://www.talkgraphictome.com/

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Amanda Marek - Active Youth Wisconsin

James Kademan - Call On Call Extraordinary Answering Service

Shari Lang - Shari Lang Design and Talk Graphics, LLC

Amanda is the Executive Director of Active Youth Wisconsin, a nonprofit dedicated to providing accessible opportunities for kids to be active. Through afterschool programs and events, the organization empowers children to experience the physical and mental benefits of movement, fostering healthier, more confident communities. Amanda also 

Amanda is the Executive Director of Active Youth Wisconsin, a nonprofit dedicated to providing accessible opportunities for kids to be active. Through afterschool programs and events, the organization empowers children to experience the physical and mental benefits of movement, fostering healthier, more confident communities. Amanda also serves as the Race Director for the Birdie Derby, the organization’s annual Thanksgiving Day 5k/10k that supports financial aid for kids and families, ensuring cost is never a barrier to participation. A recipient of Brava Magazine's 2025 "Women to Watch" award, Amanda is recognized for her visionary leadership, passion for creating a healthier future, and unwavering commitment to building inclusive opportunities for all children.

(608) 279-7171

amanda@tri4schools.org

https://www.tri4schools.org/

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Meet Our Members

Kelly Murphy - Easy Button Employee Relations

Kelly Murphy - Easy Button Employee Relations

Kelly Murphy - Easy Button Employee Relations

Kelly is the HR Strategic Partner for Easy Button Employee Relations. We partner with 100% employee-owned, family-owned, and small growth-minded businesses, providing holistic HR support to build compliant foundations and foster a culture of long-term success. Kelly is a seasoned HR leader and consultant who helps small businesses create 

Kelly is the HR Strategic Partner for Easy Button Employee Relations. We partner with 100% employee-owned, family-owned, and small growth-minded businesses, providing holistic HR support to build compliant foundations and foster a culture of long-term success. Kelly is a seasoned HR leader and consultant who helps small businesses create connected, compliant workplaces without the expense of a full-time HR team. With over 18 years of experience in senior HR roles, she brings valuable insights from big companies to help small teams thrive.

(608) 381-4849

kelly@easybuttoner.com

Website: https://easybuttoner.com/

LinkedIn: https://www.linkedin.com/company/easy-button-employee-relations

Dr. Kyle Nye - Spine & Wellness Co.

Kelly Murphy - Easy Button Employee Relations

Kelly Murphy - Easy Button Employee Relations

At Spine & Wellness Co. it's our goal to provide a wellness experience that will meet and exceed your expectations. We personalize our approach to each practice member. Our office is committed to providing you and your family with the highest quality of wellness chiropractic care available so you and your family can enjoy an active and he

At Spine & Wellness Co. it's our goal to provide a wellness experience that will meet and exceed your expectations. We personalize our approach to each practice member. Our office is committed to providing you and your family with the highest quality of wellness chiropractic care available so you and your family can enjoy an active and healthy life. 

(608) 833-9445 

kyle.nye.dc@gmail.com 

https://www.spineandwellness.co/

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David Olson - Madison Fence Company

Kelly Murphy - Easy Button Employee Relations

James Priniski - AFLAC and The Benefits Team

David started Madison Fence Company with a simple need: giving his dogs a safe place to play. What began as a backyard project quickly grew into something much bigger. After building that first fence, David realized how rewarding it felt to create something that provided security, privacy, and peace of mind. From that first fence, the com

David started Madison Fence Company with a simple need: giving his dogs a safe place to play. What began as a backyard project quickly grew into something much bigger. After building that first fence, David realized how rewarding it felt to create something that provided security, privacy, and peace of mind. From that first fence, the company was born.

Since then, Madison Fence has had the pleasure of helping hundreds of families with their fencing needs. Whether it’s a backyard for children and pets or a boundary that adds privacy and value, we approach every job with the same care and attention that David  put into his first project.

We take pride in doing what we say we’ll do. You can count on us to treat you fairly and with care, just like we’d want to be treated. Because at the end of the day, it’s not just about fences—it’s about the people we serve.

(608) 515-2633

info@gomadisonfence.com

www.gomadisonfence.com

Facebook: https://www.facebook.com/MadisonFenceCompany

James Priniski - AFLAC and The Benefits Team

James Priniski - AFLAC and The Benefits Team

James Priniski - AFLAC and The Benefits Team

James has been assisting local businesses with employee benefits since 2000. As a member of The Benefits Team, he specializes in offering comprehensive benefits administration and enrollment solutions, eliminating time and cost for businesses of all sizes.  As an independently licensed insurance agent, he is appointed with several carrier

James has been assisting local businesses with employee benefits since 2000. As a member of The Benefits Team, he specializes in offering comprehensive benefits administration and enrollment solutions, eliminating time and cost for businesses of all sizes.  As an independently licensed insurance agent, he is appointed with several carriers including Aflac, allowing him to provide comprehensive low-cost benefits to employers and employees.  

(715) 252-8073

James_Priniski@us.aflac.com

www.AFLAC.com

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Mark Retzlaff - Park Bank

James Priniski - AFLAC and The Benefits Team

Kaitlin Rohowetz - A Better Body

Mark’s finance degree from UW-Milwaukee and his 15+ years in banking are evident in his ability to help clients with varying needs. He has a strong background in credit and has had the opportunity to work on various types of loans, from real estate and development, start-up businesses, to company buy-outs and mergers. He especially enjoys

Mark’s finance degree from UW-Milwaukee and his 15+ years in banking are evident in his ability to help clients with varying needs. He has a strong background in credit and has had the opportunity to work on various types of loans, from real estate and development, start-up businesses, to company buy-outs and mergers. He especially enjoys being able to drive around the Madison area and see firsthand the projects of which he has been a part. He takes pride on being able to provide a high level of service and loves hearing about your business.

 (608) 224-9175

 mretzlaff@parkbank.com

https://www.parkbank.com/ 

LinkedIn

Kaitlin Rohowetz - A Better Body

James Priniski - AFLAC and The Benefits Team

Kaitlin Rohowetz - A Better Body

A Better Body is a small locally owned therapeutic massage and skin care studio. We also offer corporate chair massage for companies and organizations of all sizes. 

(608) 640-3646 ext 1

 kaitlin@madisonbetterbody.com 

www.madisonbetterbody.com 

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Jordan Rowland - Adesys IT Specialists

Katie Telfer - Express Employment Professionals

Jordan Rowland - Adesys IT Specialists

Jordan is a seasoned Account Manager at Adesys with nine years of experience in the role. A proud Stoughton resident, he earned his Bachelor of Business Administration in IT from the University of Wisconsin-Whitewater. Prior to Account Management, Jordan spent over 2 years at Adesys as a Technical Consultant giving him a solid background 

Jordan is a seasoned Account Manager at Adesys with nine years of experience in the role. A proud Stoughton resident, he earned his Bachelor of Business Administration in IT from the University of Wisconsin-Whitewater. Prior to Account Management, Jordan spent over 2 years at Adesys as a Technical Consultant giving him a solid background in the inner workings of the technology that Adesys recommends to their partners. Jordan thrives on building meaningful relationships and crafting tailored solutions that foster business success. His extensive knowledge of the IT landscape allows him to address client needs effectively and contribute to their long-term growth.

(608)443-4007

jrowland@adesys.com

www.adesys.com

https://www.linkedin.com/in/jrowland09/

Beth Skogen - Beth Skogen Photography

Katie Telfer - Express Employment Professionals

Jordan Rowland - Adesys IT Specialists

 Beth Skogen Photography is located in Madison, Wisconsin and specializes in taking portraits for business professionals, branding photography for small businesses, interior photography and family photos. She’s a natural light photographer and shoots on location.

 (608) 575-8207 

 beth@bethskogen.com

www.bethskogen.com

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Katie Telfer - Express Employment Professionals

Katie Telfer - Express Employment Professionals

Katie Telfer - Express Employment Professionals

Katie is a Co-Owner of Express Employment Professionals in Fitchburg, WI.  Express is a staffing and recruiting firm that connects job seekers with local employers in the West Madison area.  Katie started with Express in 2011 as an intern shortly after her uncle opened their franchise.  She moved into recruiting and then office management

Katie is a Co-Owner of Express Employment Professionals in Fitchburg, WI.  Express is a staffing and recruiting firm that connects job seekers with local employers in the West Madison area.  Katie started with Express in 2011 as an intern shortly after her uncle opened their franchise.  She moved into recruiting and then office management, and became a partner in the business in 2014.  Katie and her team offer temporary/contract, evaluation-hire, direct hire and professional search placement options in multiple industries including Manufacturing, Engineering, Skilled Trades, Office Services, Accounting and Finance, Sales and Marketing, and HR.

(608) 663-1940

katie.telfer@expresspros.com

www.expresspros.com

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Erik Thomasgard - Tgard Solutions Marketing Agency

Erik Thomasgard - Tgard Solutions Marketing Agency

Erik Thomasgard - Tgard Solutions Marketing Agency

Erik, the owner and founder of Tgard Solutions Marketing Agency, is a seasoned professional who empowers SMB’s through digital marketing solutions while maintaining a strong commitment to supporting veterans through both volunteer work and charitable giving. With over 25 years of experience spanning marketing, operations, project manageme

Erik, the owner and founder of Tgard Solutions Marketing Agency, is a seasoned professional who empowers SMB’s through digital marketing solutions while maintaining a strong commitment to supporting veterans through both volunteer work and charitable giving. With over 25 years of experience spanning marketing, operations, project management, supply chain, and logistics, his expertise has earned recognition from InBusiness magazine and the Department of Defense. As an Army veteran himself, Erik prioritizes building lasting client relationships founded on trust and value-driven service, dedicating 10% of his company's profits to veteran causes.

(608)292-4615

info@tgardsolutions.com

www.tgardsolutions.com

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Michael Thompson - Ganshert Landscapes LLC

Erik Thomasgard - Tgard Solutions Marketing Agency

Erik Thomasgard - Tgard Solutions Marketing Agency

Michael holds a degree in international relations from the University of Wisconsin – Madison. He has been with Ganshert Nursery & Landscapes since 1986. Michael is our paver patio expert, with experience in design and installation. With all of his years of service, he has lost track of how many patios and walkways he has installed.

(608) 395-4963

Ganshert.com

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Jordan Truttschel - Atlas Wealth Advisers

Johnson Vang – Print Operations Manager & Store Manager

Johnson Vang – Print Operations Manager & Store Manager

Jordan advises his clients on retirement planning through a fundamental approach. Client education and transparency are important pillars that he has built his business around. He is trusted and highly respected due to his hardworking nature and helpful attitude.

Jordan joined the financial services industry in 2009 and holds Series 7 and 

Jordan advises his clients on retirement planning through a fundamental approach. Client education and transparency are important pillars that he has built his business around. He is trusted and highly respected due to his hardworking nature and helpful attitude.

Jordan joined the financial services industry in 2009 and holds Series 7 and 66 Licenses. As an investment advisor representative, Jordan is also life insurance licensed. He holds a Bachelors of Business Administration, majoring in Finance with a Financial Planning emphasis, from UW- Whitewater.

Jordan lives in Fitchburg and enjoys fishing and running in his free time. He has competed in both activities on the collegiate level, and continues to take time to enjoy the outdoors for both interests.

(608)827-8881

 jtruttschel@awateam.com

www.awateam.com

LinkedIn


Johnson Vang – Print Operations Manager & Store Manager

Johnson Vang – Print Operations Manager & Store Manager

Johnson Vang – Print Operations Manager & Store Manager

Johnson Vang has been a dedicated member of The UPS Store in Fitchburg, WI, for over 7 years. He serves as both the Print Operations Manager and Store Manager, overseeing daily print production and ensuring the store runs smoothly. Johnson holds a degree in Graphic Design from the University of Wisconsin–Madison, bringing a creative eye a

Johnson Vang has been a dedicated member of The UPS Store in Fitchburg, WI, for over 7 years. He serves as both the Print Operations Manager and Store Manager, overseeing daily print production and ensuring the store runs smoothly. Johnson holds a degree in Graphic Design from the University of Wisconsin–Madison, bringing a creative eye and professional expertise to every print project. His attention to detail, strong leadership, and commitment to quality service make him an essential part of the team and a trusted resource for customers.

(608)288-0957

store2831@theupsstore.com

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